B2B | Integrated Marketing | Global Campaigns | Brand Activation | Demand Generation

I’ve led integrated marketing and global campaign initiatives for complex B2B organizations, connecting brand strategy and business priorities through coordinated, multi-channel activation. My experience spans campaign strategy and creative development, audience-specific messaging, content and promotional planning, paid and earned media, digital and social campaigns, thought leadership, and live events. I’ve also established cross-functional planning and governance processes to align teams, coordinate execution, and maintain consistency across channels and markets.

Below are selected examples of global campaigns, integrated marketing programs, and promotional activation, including UL’s The World Runs on Trust campaign, and 3E’s ENGAGE live event series.