B2B | Account-Based Marketing | Customer & Partner Advocacy

I’ve led integrated account-based, customer, and partner marketing initiatives designed to deepen engagement, strengthen relationships, and support business growth. My work included targeted campaigns for priority accounts, customer and partner advocacy, influencer engagement, executive and industry panels, and strategic outreach programs. I partnered across sales, marketing, and industry teams to develop audience-specific strategies, activate trusted voices, and coordinate engagement across channels. I also used campaign performance and audience insights to evaluate results and inform ongoing strategy.

Below are selected examples of campaign performance, strategic insights, and customer and partner engagement programs.